Award: Innovation & Management Award 2025 – Outstanding Overseas Taiwanese Enterprise Award
Corporate Profile and Leadership Vision
PT Elite Air Industrial has been a dominant force in Indonesia’s industrial equipment market for over two decades since its founding in 2001. Under the leadership of General Manager Lin Chang-Han, the company has successfully transformed from a traditional distributor into one of the top four air compressor brands in Indonesia. Driven by the core strategy of “Taiwanese Technology × Indonesian Market Expertise × International Brand Building,” the company serves as a benchmark for Taiwanese enterprises evolving from OEM manufacturing to original brand creation (OBM).
Business Innovation: Energy Efficiency Sharing Lease Model
One of the company’s most significant breakthroughs is the implementation of the “Energy Efficiency Sharing Lease Model”. Key features include:
- Zero Upfront Investment: The company invests in the equipment, while customers pay rental fees based solely on the value of electricity costs saved.
- Win-Win Philosophy: Operating under the principle of “Customers save electricity first, then pay later,” this model effectively attracts energy-intensive sectors such as textiles and food processing.
- Market Impact: This strategy has built long-term trust and gained significant recognition, including featured coverage by CNN Indonesia.
Operational Resilience and Digital Transformation
Throughout its journey, PT Elite Air Industrial has demonstrated remarkable resilience during the 2008 financial crisis and the COVID-19 pandemic. The company upheld a steadfast commitment to “No Layoffs, No Closures”. Growth is further supported by:
- Network Expansion: Expanding from a single base to six service centers across Indonesia and exporting to China, Thailand, Vietnam, and Africa.
- Digitalization: Implementing cloud-based ERP systems, online accounting, and AI-driven tools for precise cross-island operational control.
ESG Commitment and Social Responsibility
The company integrates Environmental, Social, and Governance (ESG) principles into its daily operations:
- Employee Welfare: Providing interest-free loans, housing subsidies, tuition assistance, and structured technical career pathways.
- Environmental Sustainability: Utilizing eco-friendly facilities with transparent roofing for natural light, rainwater harvesting systems, and promoting high-efficiency machines (VFD).
- Social Contribution: Maintaining long-term donations to UNICEF Indonesia to support local education and health initiatives.
Future Outlook
Looking ahead, PT Elite Air Industrial plans to replicate its successful model in the Indian market and strengthen its remote monitoring technology through AiOT. With a vision to become a provider of “Green Power from Taiwan,” the company is committed to driving social progress through corporate success and sustainable green innovation.
